Stop Underachieving As a Self-Employed Business Owner.
Direct coaching to help you earn more income, be more effective, stop procrastination and hit goals you can be proud of.
Find out in 2 minutes how much you could be wasting your potential
You’re Working Hard… But You Know You Should Be Further Ahead
You’ve been self-employed for a while now. You’ve had some good signs. A few clients. A few wins. Maybe even a few solid months. But deep down, you know the business is still not where it should be.
Some weeks you are busy but not really moving forward. Some months are decent, then the next one feels uncertain again. You sit down to work and end up wondering what you should actually focus on. You overthink decisions, hesitate on the things that matter, and lose time on work that feels productive but does not really grow the business.
You know you are capable of more, but the results are not matching your effort. That is frustrating, especially when you have already taken the leap and want this to work.
How I Help You Move Forward
If you feel stuck, overwhelmed, or unsure what your next move should be, you are not alone. The work I do combines business coaching, mindset coaching, and personal development to help self-employed business owners get clear on what they want, understand what is really holding them back, and take the right actions to create real, measurable results in their business and life.
Clarity and Direction
Most self-employed business owners struggle because they lack clarity. We get clear on where you are right now, what you truly want, and what needs to change to move forward. This gives you a clear direction, removes confusion, and helps you stop second-guessing yourself or wasting time on the wrong priorities.
Mindset and Personal Development
Success is not just about strategy. It is about how you think, how you show up, and what habits you follow every day. Through mindset coaching and personal development, we identify the patterns holding you back, build stronger confidence, and develop the routines and behaviours that support consistent growth and high performance.
Action and Accountability
Clarity without action leads nowhere. Once we know the direction, we focus on taking the right actions consistently. With structured support, clear strategy, and strong accountability, you will become more focused, more productive, and more commercially effective, so you can achieve better results faster.
Testimonials
"Due to working with Tom I saw an increase of 276% in my business. I am so proud of what has been achieved this year. I know with all the invaluable skills that Tom has taught me I can only keep going in the right direction."
Laura Bradburn
- Virtual Assistant
"I did it. I signed my first student at €1,500 for the program. That’s more than four times higher per month than what I’ve ever charged for my other products. And she said yes. It gives me so much courage to raise my standards and increase my prices across the board. It shifts something inside me. It makes expansion feel real."
Anca Mihailescu
- Life Coach
"Before I started coaching with Tom, I’d been working a 70 hour week for over 30 years. Since I started my coaching sessions with Tom, I reduced my hours to 37. I now have my first BTL with a passive income of over £500. I have never looked back since Tom has helped me through many difficult times."
Preston McGurk
- Property Investor
Meet Tom Cooke
I’m Tom Cooke, a business and life coach based in Leeds, working with self-employed business owners, founders and leaders across the UK.
Before becoming a coach, I started my career as a Quantity Surveyor, overseeing the financial management of multi-million-pound construction projects.
That gave me a strong commercial background in performance, decision-making, risk and business results.
Over the past 7 years, I’ve worked with more than 2,000 business owners and self-employed professionals, helping them improve their mindset, sharpen their thinking and take clearer action towards better results.
My work combines business coaching, life coaching, mentoring, training and deep personal development. It is designed for people who know they are capable of more but feel stuck, behind, inconsistent or held back.
Today, my focus is helping self-employed people, founders and leaders become clearer, more confident and more consistent, so they can make better decisions, stop avoiding the actions that matter, increase their income and create more freedom in how they work and live.
FAQS
"Who do you help?"
I help self-employed business owners and founders who have been in business a few years. They already have had some success and made money but feel stuck at the next level, inconsistent income, lack of structure, overthinking decisions, and knowing they should be further ahead than they are. Often they feel frustrated at themselves because they know they can do more but they're holding themselves back.
"What do you help people with?"
Through coaching I help self-employed business owners and founders get clear, build confidence, improve habits and routines, strengthen their mindset, have more certainty, take effective action, and grow the business with more structure, accountability and strategy.
"Is this business coaching or mindset coaching?"
It's both. I help you with the practical side of business growth, but also with the internal patterns that affect confidence, consistency, decision-making and performance.
"What if I already know what I should be doing?"
That is exactly where many business owners get stuck. The issue is often not a lack of information, but hesitation, overthinking, inconsistency, or not applying the right things properly and consistently.
"How is this different from other coaching?"
A lot of coaching stays at the surface level, focusing on quick wins or general advice. I focus on the deeper work. That means understanding the patterns, beliefs, and behaviours that are actually holding you back, and helping you change them. Alongside that, we still work on the practical side of growing your business. This combination is what creates real, lasting progress rather than short-term motivation.
"What happens next if I want help?"
The best next step is to book a call. We can look at where you are now, where you want to get to, and whether working together would be the right fit.
